Today in Social Monitoring

The Old Guard, the Army unit responsible for guarding the Tomb of the Unknown Soldier, provided a small example of the importance of social media monitoring today. As Sandy began her approach on the East Coast, the photo below started hitting the Twitterverse (I was one of many who tweeted it).

About three minutes after Samir Mezrahi (@samir) from BuzzFeed posted it on Twitter, The Old Guard (@The_Old_Guard) responded, saying the photo was actually from September and provided a couple of photos of the Soldier actually guarding the Tomb during the storm.

The unit has corrected a number of sources on this, including the Washington Post.

No, it wasn’t detrimental to The Old Guard’s image to have the incorrect photo circulating, but kudos to the unit’s public affairs team for using social monitoring to find the mistake and correct it. And — this probably goes without saying — props to the Soldiers who’ve guarded that Tomb every minute of every day since April 1948.

 

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