I’ve seen a lot of folks blogging with lists of the most important things for you public relations professionals to do while looking for or starting their careers. I agree that it’s very important to blog, brand yourself, stay current with the news, etc., but I feel it’s necessary to bring in one reminder about PR and personal beliefs.
I had a professor in grad school who had one oft-repeated saying: Where you sit is where you stand.
As young public relations pros enter a tough economy, we might see them becoming less choosy about where and with whom they accept positions. Yes, it is understandable for someone to make sacrifices in salary expectations or location desires at this point. But it’s important for all of us to remember who we are as we consider what organizations we want to be a part of.
That’s where my professor’s motto comes in, because where you sit truly is where you stand. Think about it — it’s important for you as a communicator to work for an organization with a message you’re comfortable with communicating. Imagine if you were an environmentalist in the PR department at BP in 2010. If you’re a republican, MoveOn.org probably isn’t a good career move. Remember that you’re going to be a spokesperson for every business decision and every campaign your organization takes on. It’s important that you be comfortable with the messages you will deliver. Also remember that this position will be on your resume when you choose to leave.
Where you sit is where you stand. Make sure the chair is comfortable for you.